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Cassie Will-Darnall

Business & Entrepreneurship

About Cassie Will-Darnall

Cassie Will-Darnall is a talented sales and marketing professional based in California. She has a strong background within the industry and a history of excellence. Cassie has refined her expertise in driving business growth, cultivating strong client relationships, and crafting innovative marketing strategies that achieve impactful results.

Cassie Will-Darnall is an accomplished Lead Sales Manager and Sales Trainer with over 16 years of experience at Rosswood Properties LLC in Santa Clara. During her tenure from February 2005 to September 2021, she excelled in managing and developing relationships with clients, including Fortune 500 companies, and played a crucial role in establishing long-term contracts. Cassie was recognized as the Top Sales Manager for ten consecutive years and received the Top Operation Award for three years. 

Cassie Will-Darnall successfully managed a team of over 75 sales associates and developed comprehensive sales training manuals and systems to streamline operations. As a Sales Trainer since 2010, Cassie represented the company at trade shows, built valuable business relationships, and promoted services across multiple platforms to maximize web exposure. Her organizational skills ensured meticulous record-keeping of sales leads and history, supporting current and future marketing strategies.

Cassie Will-Darnall earned her Bachelor of Science from San Diego State University, where she studied from September 1990 to June 1994. She further advanced her education by completing an Executive MBA at Santa Clara University, graduating in September 2018.

Cassie Will-Darnall possesses a diverse skill set that includes exceptional public speaking abilities and a high degree of organization. Her strengths in relationship building and sales and marketing are complemented by her goal-oriented approach and expertise in web-based cross-marketing. Additionally, Cassie excels in budget management, inventory control, and customer service, making her a well-rounded professional with a comprehensive understanding of various aspects of business operations.

Cassie Will-Darnall holds a California Teaching Credential in Art and a California Real Estate License. These certifications reflect her diverse interests and expertise, showcasing her commitment to education and real estate.

Cassie Will-Darnall is actively involved in various volunteer initiatives, contributing her time and efforts to several notable organizations. She has volunteered with Loaves and Fishes and the San Jose Dioceses, supporting community-based efforts. Cassie also dedicates her time to the ASPCA in San Jose, focusing on pet adoptions and foster care. Her commitment to social causes extends to the Human Rights Campaign (HRC) in San Francisco, where she has been involved in advocacy and support for LGBTQ+ rights, including participating in the SF Pride Parade.

Cassie Will-Darnall has made significant strides in business and entrepreneurship through her innovative approach and dedication to growth. Her career is marked by a robust ability to drive business expansion, cultivate valuable client relationships, and implement effective marketing strategies. Cassie’s entrepreneurial spirit is evident in her success at Rosswood Properties LLC, where she led a large sales team and developed systems and training programs that streamlined operations and maximized efficiency. Her expertise extends to strategic budget management and web-based marketing, positioning her as a forward-thinking leader who consistently achieves impressive results and fosters sustainable business development.

To learn more about Cassie Will-Darnall, visit CassieWillDarnall.net.